Social Learning Framework of Organizational Behaviour

The social learning methodology integrates both the behavioral and cognitive approaches despite the fact that it is swayed more by the cognitive approach than the behavioral approach. Like the behavioristic framework, the social learning concept believes behavior as the appropriate unit of analysis. According to the social learning framework, people are self-aware and make efforts in the direction of conscientious behavior. They gain knowledge of the environment and accordingly alter and construct it in a manner that is most suitable to them.

Albert Bandura explained behavior as a constant reciprocal communication among behavioral, cognitive and environmental determinants. According to him, the individual through his/ her actions generates an environmental condition that in turn affects his/ her behavior. He also explained that the environmental situation does not unavoidably arouse an individual to react; rather, it is the mutual interaction between the environment and the individual that extracts a response. This experience generates a specific behavior in the individual. This behavior so observed may help in predicting the future behavior of the individual.

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