The Random house Dictionary defines Quality of a person or a
thing as a characteristic innate or acquired, which in particular calculates
the nature and behavior of the person or thing. The alternates of Quality are
trait character feature attribute property etc. Quality in modern management
means everything that an organization does in the eyes of its customer. In
other works Quality is a measure of the achievement of an organization in terms
of customer satisfaction.
According to C. D. Lewis has described quality as an asset
which will be offered to the potential customer of a product or service.
According to American
Society of Quality Control “ Quality is the entirety of features and
characteristics of a service or product that bear on its ability to satisfy a
given need.”
According to C. W.
Kennedy Quality as a class kind or grade is applied in a better sense.”
According to European
association for Quality Control (EOQC ) “ The degree to which a product meets
the requirements of customers”
For example an organization does not given satisfaction to customers,
if the staff is unfriendly or unhelpful when dealing with customers. This act
would be regarded as poor quality service. Neither an organization achieves
customer satisfaction, if the telephone operator is inexperienced and deficient
in attending to calls from customers. These poor quality works could get
discredit to the organization despite its defect and goods free products.
Quality Characteristics
1. Technical: Length frequency, Diameter, Viscosity etc,
2. Psychological: Sensory qualities such as taste odor and
beauty.
3. Time Based Items: Such as Reliability Maintainability,
file etc,
4. Contractual: Such as guarantee safety and
5. Ethical: Such as Honestly Integrity etc.
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