Objectives of the Firm

1. Rothschild (1947) suggested yet another alternative goal pursued by the firm. According to him, long run survival is a primary goal of the firm, this objective of the firm is to satisfy the interests of the managers and shareholders by aiming at organisational security and stability. The owners will be assured of a source of earning in future and managers will be assured of job security.

2 Stackleberg regards stable market shares and reasonable regular flow of profit attached to it as the main objective of oligopoly firms. They try to prevent entry of new firms into the industry to maintain their profits and .market share.

3. Fellnex is of the view that firms are interested 'safety margin' particularly when there are a few firms.

4. Scitovsky is of the view that firms trade-off between profit and leisure. They try to maintain an ideal combination of profit and leisure to achieve organisational safety and security.

5. Cooper regards 'maintenance of liquidity combined with safety and economy as the major objective of business firms like banks. They try to keep liquidity reserve to assure a sound financial position and retention of control.

6. Customer satisfaction can be regarded as an objective pursued by many firms in the present dynamic world. A company may spend sufficient resources to create and preserve customer satisfaction till additional profits are greater than additional expenditures.

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